This all started when we were approached by a company whose service reps often had to submit more than one search in order to find customers in their massive database.  Many customers did not know if they opened their account under their cell phone or their home phone.  The reps would try each phone number until they found them. 

Last name and zip code searches were not helping either.  Many times they ended up searching on the first two characters of the last name plus the zip code.  They paged through a large result set until they found the record of the impatient customer on the other end of the phone.

The reps wanted to look up names based on how they sound and NOT how they were spelled.  They also thought it would be helpful if when they typed "Bob" into their search page the application was smart enough to offer "Robert" as a possible match.  So the idea for SoundsLike was born.

After researching and testing several algorithms, including the outdated SOUNDEX algorithm, Metaphone, etc. we finally came up with something that worked for us.

We originally wrote this .Net component to integrate in to the various systems we build and had no intentions on selling it.  Since we have successfully enriched the searching capabilities of many of our applications, we thought others may benefit from it as well.

How it works 
 
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